Category Archives: new release

Nike’s Colin Kaepernick TV ad is inspirational, not controversial

The question Friday morning wasn’t whether President Trump would tweet about the debut of Colin Kaepernick’s Nike commercial but whether it would be the first thing he would tweet about after waking up.

And there it was, first thing on the presidential docket at 6:56 a.m.

“What was Nike thinking?” Trump tweeted rather briefly and directly.

But if you actually watched the commercial that aired on NBC during the third quarter of season-opening games between the Falcons and Eagles, it’s pretty obvious what Nike is thinking – and it’s not whether to take a knee during the national anthem.

All you need to know about Nike’s ultimate goal with the Kaepernick campaign is contained in the ad’s first minute. It begins with a skateboarder falling off a rail, a child with no legs on a wrestling mat, an African-American boy who couldn’t be 10 years old running down a dirt road, a young shadowboxing woman wearing hijab, a surfer, a Pop Warner football game and a blond girl playing high school football against boys.

This isn’t about consumers Nike might lose in their anger over Kaepernick. It’s about cultivating an entire generation of consumers who are up for grabs at a moment where the lines between culture, politics and activism are blurry – a notion that might make older people uncomfortable but is now the coming-of-age reality for anyone under 18.

Ironically, if you take Kaepernick out of the ad, there is nothing controversial about the images and words contained inside of it. “Don’t ask if your dreams are crazy; ask if they’re crazy enough” seems like it could be a tag line to practically any Nike ad campaign, a direct link to the “Just Do it” slogan the company is celebrating with a 30th anniversary push.

Every one of those images connects to the overall theme of being different, of overcoming some type of obstacle or stereotype, which fits in well with why Kaepernick is here in the first place rather than playing quarterback in the NFL.

But it also seems designed to appeal to teenagers, without making it necessary to align with Kaepernick’s political and social justice views.

Yes, it’s Kaepernick’s voice and his image at the end, walking down a city street wearing a black mock turtleneck underneath a tan coat. But there is nothing in the ad that connects him to football or the NFL, even though his own backstory – being adopted by white parents, getting one college scholarship offer from Nevada and ultimately quarterbacking a team to the Super Bowl – contains some of the same inspirational threads as the people he’s narrating over.

Moreover, the commercial’s only allusion to the protest he sparked is subtle. As the camera brings Kaepernick into view from behind – you recognize him by his Afro – he’s standing and looking at a waving American flag being projected onto a building.

Then, as Kaepernick walks out of the frame, the images of the young people from earlier in the ad appear on those buildings and the words are flashed on the screen: “It’s only crazy until you do it. Just do it.”

Casting Kaepernick in this light is interesting because he’s the only person in the ad who isn’t shown playing a sport or wearing some type of Nike gear. That seems intentional, as if to acknowledge that he’s moved beyond the sports context and into the zeitgeist of these political and cultural times.

And when you think about what Nike’s actually trying to accomplish here, it makes perfect sense.

Though Nike has been the country’s preeminent sneaker and sports apparel company for a generation, Adidas has steadily been making headway, particularly with younger people. In the second quarter of 2018, Adidas posted a $485 million profit, shattering Wall Street expectations. That followed nine consecutive quarters in which the company’s sales increased by at least 20%.

Fueled by its alliance with pop culture stars such as Kanye West and Pharrell Williams, Adidas has made up significant ground and surpassed Jordan Brand (a Nike subsidiary) last year as No. 2 in the sneaker game.

Nike didn’t really have a comparable face, and many of its preeminent athletes they’ve been associated with outside the NBA (such as Tiger Woods, Roger Federer, Serena Williams) are at the back end of their careers and don’t necessarily identify with teenagers. But that’s what shoe companies have to do: Figure out not just who their customers are now, but who their customers are going to be in five years, 10 years and beyond.

That’s who this is aimed at. We’re on the cusp of welcoming a generation of kids into adulthood who grew up with politics being injected into practically every area of their lives. Whether that’s a good thing will be for others to determine, but it’s a moment that’s happening and Nike is looking for a way to capitalize on it.

Kaepernick probably won’t sell a lot of shoes to my contemporaries. But would the ad that played Thursday night resonate with high school kids who are growing up in a confusing, polarized, politically active era? Nike is counting on it.

SOURCE

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@ITSVAIN Video Release ‘U Need Luv’

“U Need Luv,” is a Track by Rap Artist VAIN and Grammy Award Winning Producer RaphaelRJ2.
VAIN who has collaborated with the likes of Tony Yayo, Lil Mo, Red Cafe, Jim Jones, Slim of 112 and Jazzy Joyce continues bringing you the hits with his latest track , “U Need Luv.”
VAIN and RaphaelRJ2 put a twist and some Street Flava on  LL Cool J’s 1987 Classic Track,” I Need Love.”  VAIN and RaphaelRJ2 made this track Strictly for the Grown and Sexy!!
The video was filmed in iconic NYC Coney Island and features Cover Model International Rita!

#NewMusic @ItsVain #UNeedLuv

Check out this NEW VAIN track, “U Need Luv,” which follows up his smash hit,”Break Up 2 Make Up,” with Love & Hip Hop NY Star and R and B Diva Lil Mo. “ U Need Luv” is a spin off of the Classic LLCoolJ Jam, “I Need Love.”

[Featured Artist] @itsVain 'U Need Luv'

Vain who also hails from Queens, NY keeps it Very Sexy as he puts his own lyrical twist on this classic Slow Jam!! If your sexy and you know it make sure you check out this new VAIN track, “U Need Luv.”

You can see Vain performing his new single at the Afram Music Festival in Baltimore, MD on August 12th.

He will also be performing at SOB’s in NYC on August 22 and at the Source 360 September 6-9th in Brooklyn, NY.

Follow VAIN on Social Media:
Twitter/IG: @ItsVain
Facebook: ItsVain
http://www.itsvainsworld.wordpress.com

Black Women Are Dominating the Covers of 2018 September Issues

This week it was announced that eight black women would appear on the cover of several magazines’ prestigious September and fall issues, apparently marking the first time that this many black women have received the honor in the same year.

Beyoncé, Rihanna, Tracee Ellis Ross, Issa Rae, Tiffany Haddish, Zendaya, Slick Woods, and Princess Nokia each graced the covers of international and local editions of Vogue, Elle, Ebony, Marie Claire, and LadyGunn, to name a few.

The individual September covers each featured a star-studded mix of black female comedians, musicians, and models. Having already graced the cover of Time magazine and Essence, comedian Tiffany Haddish made her first September cover debut with Glamour magazine. Fellow comedic actor and cover-star veteran Tracee Ellis Ross was all smiles on the cover of Elle Canada. Ahead of Insecure’s season three premiere on August 12, Issa Rae appeared on the cover of Ebony magazine’s September issue to discuss producing and writing her hit HBO show.

Beyoncé and Rihanna each graced a Vogue cover of their own: Beyoncé’s highly buzzed-about American Vogue September cover was finally revealed Monday to much acclaim. Not only did her appearance on the cover help make history for black women, but she also added to that by helping pick the first black photographer to ever shoot a cover of American Vogue. Rihanna also made quite the statement on her cover of British Vogue with a bold makeup look that consisted of a thin-lined eyebrow, light smokey eye, and dark glossy lipstick. She was also the first black woman to cover a September issue of British Vogue. Both Beyoncé and Rihanna donned a flower crown for their respective covers, in addition to rapper Princess Nokia, whose floral crown was front and center for her LadyGunn fall cover shoot.

Zendaya and model Slick Woods were the youngest out of the group to appear on September covers. Zendaya stunned on the cover of Marie Claire in a messy beehive hairstyle ahead of her upcoming Drake-produced HBO show, Euphoria. The U.K. edition of Elle tapped a currently pregnant Slick Woods to discuss her success as a Fenty Beauty model.

Despite this major fête, black women are still incredibly underrepresented inside and on the covers of major publications. Several black models have spoken up recently about facing discrimination at castings, making it hard for them to appear in fashion magazines, let alone on the cover of the most important issues of the year. However, following the clear social media success that all eight cover shoots have received, it would appear that there is a great deal of demand for black women on the cover — yet, still not enough opportunity.

SOURCE

Out Now The Grynd Report Issue 36 Vain Edition @itsvain

See VAIN featured on the cover of The Grynd Report Magazine!

The Grynd Report interviews VAIN about his Independent Music Label and Hustle. VAIN talks about the current track he’s working “Break Up 2 Make Up,” which features Lil Mo of Love and Hip Hop New York which is currently on radio and iTunes.

He also talks about his upcoming appearance as the Hip Hop Chef on the new Amazon Prime Series, “Stirring Da Pot,” with Russ and Stew.

Read the  FULL interview & read digital copy  of the magazine click  HERE!!

Follow @itsvain on IG and Facebook!!

 

JAY-Z Speaks to David Letterman About His Mother Coming Out as Gay

David Letterman sits down with JAY-Z on the upcoming new episode of his Netflix talk show “My Next Guest Needs No Introduction,” and the discussion includes a brief moment where the rapper gets candid about his mother’s emotional coming out story. JAY-Z rapped about his mother coming out as gay on the “4:44” track “Smile,” and he explains to Letterman just how happy the experience made him. 

“Imagine having lived your life for someone else. And you think you’re protecting your kids. And for my mother to have to live as someone that she wasn’t and hide and like, protect her kids — and didn’t want to embarrass her kids, and you know, for all this time,” JAY-Z said. “And for her to sit in front of me and tell me, ‘I think I love someone.’ I mean, I really cried. That’s a real story. I cried because I was so happy for her that she was free.”

JAY-Z told Letterman that his mother spoke to him about her sexual orientation only eight months ago during the making of his album, “4:44.” The rapper admits he knew beforehand that his mother was gay, but that she never opened up to him about it one on one until last year.

“This was the first time we had the conversation,” JAY-Z explained. “And the first time I heard her say she loved her partner. Like, ‘I feel like I love somebody.’ She said, ‘I feel like.’ She held that little bit back, still. She didn’t say, ‘I’m in love,’ she said, ‘I feel like I love someone.’ And I just, I cried. I don’t even believe in crying because you’re happy. I don’t even know what that is.”

Watch JAY-Z discuss his mother’s coming out story in the video below. The rapper’s episode of “My Next Guest Needs No Introduction” begins streaming on Netflix this Friday, April 6.

SOURCE

Watch for Vain to appear live tonight, January 14th between 8-10PM…

Watch for Vain to appear live tonight, January 14th between 8-10PM on Da Russ and Stew Show airing out of NYC’s Damatrix Studios in the BX.

Vain will be interviewed and showcase his latest video releases “Hello,” and “Breakup 2 Makeup,” which features Lil Mo of Love and Hip Hop NY.

VAIN has become a Freestyle Legend with his Freestyle releases such as 7th Chamber Freestyle, It’s Vain on that Beat, You Talk Too Much and most notably his Monster Bars series 3rd Edition which featured Tony Yayo . VAIN will Freestyle Live tonight on the Russ and Stew Show!

Previously Vain has freestyled on Dj Self’s Radio Show on Power 105NY as well as Funkmaster Flex’s Franchise TV. His music is being played by Dj’s and Radio Stations across the nation! @Itsvain Watch him!!

You can access Da Russ and Stew Show on Facebook Live tonight January 14, between 8PM -10PM Eastern time by logging into www.damatrixstudios.com or go to Ustream and put in damatrixstudio.

The show will also be aired on Detroit Radio WHPR 88.1 and Detroit TV 33. It broadcasts in the Virgin Islands on Radio We Can See.com and Radio Station 107.3FM. It is also being broadcast on College Underground Radio.