In 1993, producer Jermaine Dupri launched his So So Def record label to showcase southern hip-hop artists. In the quarter-century since then, the imprint has worked with a slew of big-name artists from the ’90s and 2000s, including Jagged Edge, Daz Dillinger, Da Brat, Bow Wow, Kriss Kross, and Anthony Hamilton.
In celebration of the record label’s achievements and cultural influence, the Grammy Museum has launched a four-month exhibit dedicated entirely to So So Def. Billboard reports this is the first time a hip-hop label has received its own show at the Los Angeles facility. The show will feature stage outfits, photos, and other memorabilia from the label’s stars.
“Considering this year marks the 45th anniversary of hip-hop, it is remarkable that So So Def is celebrating 25 years of extraordinary success in the industry,” Grammy Museum curator Nwaka Onwusa said in a statement. “It is impossible to showcase everything that Jermaine Dupri has done to elevate Atlanta hip-hop and the far-reaching influence of So So Def throughout the world. The Grammy Museum is very excited to present this look into the label’s enduring legacy.”
The exhibit kicked off Wednesday night with an appearance by Dupri and a number of his So So Def associates. The producer spoke about the label’s milestones, its role in the Atlanta culture, as well as his induction into the Songwriters Hall of Fame.
“My first visit to the Grammy Museum was around the time it opened and they created the ‘Make a Record with Jermaine Dupri’ experience,” Dupri said. “It’s such an honor to return for this meaningful tribute to So So Def, Jermaine Dupri and the city of Atlanta.”
The exhibit, called Jermaine Dupri & So So Def: 25 Years of Elevating Culture, will run through January. You can learn more about the show, including how to cop tickets, at the Grammy website.
The So So Def family will also hit the road next month for the 25th anniversary Cultural Curren$y Tour. The trek will kick off Oct. 14 in Washington, D.C., and include performances by Xscape, Hamilton, Da Brat, and Jagged Edge.